LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for some of the world’s top brands, agencies, and publishers.
How we work together
LiveRamp and HealthVerity partner to enable the connection of digital behavior with healthcare data in a privacy-centric, HIPAA-compliant manner. Through this partnership and the creation of a privacy-protecting linkage between the patient’s offline and online media activity and their healthcare data, marketers in healthcare organizations can better understand the impact that digital outreach has on a patient’s most important healthcare decisions.
“From wearable technology to telemedicine, to voice assistant apps and provider web-portals/mobile apps, the healthcare industry has extended its reach—and the patient experience—far beyond the four walls of the doctor’s office. Amidst these trends, patients have come to expect care that is more intuitive and accessible. By tying IdentityLink to the HealthVerity Marketplace, we’re able to empower healthcare companies to drive higher engagement and deliver more personalized care.”