VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought, and sold. The VideoAmp platform provides measurement and optimization tools that unify audiences across disparate systems of traditional TV, streaming video and digital media.
Advertisers, agencies and media owners leverage VideoAmp’s privacy-first suite of solutions to gain a true deduplicated read of performance across linear TV, OOT, digital and walled garden media by connecting the dots between ad exposures, audiences, and outcomes.
VideoAmp invests in expanding its coverage and driving industry progress on TV and premium video measurement. VideoAmp recently announced an agreement for aggregated viewership data from the Comcast footprint, bringing VideoAmp’s total coverage to tens of millions of households and devices.