Ipsos MMA is a leader in helping pharma and healthcare brands measure and optimize the value of their patient and HCP promotions. Ipsos MMA’s Unified Patient & HCP Attribution model has been validated with clients and shown to produce measurable improvements in revenue and profits. Ipsos MMA has also been named a leader in The Forrester Wave™ : Marketing Measurement & Optimization Solutions.

Ipsos MMA is a leading analytics consultancy founded in 1989. The company enables its clients to achieve higher revenues and operating profits via their forward-looking, data-driven analytics, software and consulting solutions. Ipsos MMA is headquartered in New York, and part of the leading global custom market research company Ipsos.

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The partnership between Ipsos MMA and HealthVerity enables pharma brands to measure the impact of investment across patient and physician journeys. It delivers privacy-protected and HIPAA-compliant activations with media platforms for pharmaceutical brands as an end-to-end, closed-loop measurement and optimization solution.

This innovative and future-proofed capability enables pharmaceutical marketers to generate and activate audiences, measure the quality of the audiences reached and optimize omnichannel net conversion lift while campaigns are in market. Through a combination of privacy-protected, HIPAA-compliant data, processes and advanced AI modeling, brands can now automate “next best actions” across patient and physician journeys to drive incremental scripts and adherence, maximizing long-term profits.


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